5 Tips to Succeed

After moving to Montreal with my young child to follow my entrepreneurial dreams, I started working in advertising in the middle of the pandemic. Despite the challenges, I’ve been able to create winning marketing strategies that have driven sales and increased brand awareness. In this blog post, I’ll share my top five tips for creating a successful marketing strategy, based on my personal experiences.

63% of businesses have increased their digital marketing budgets just this past year.


Tip 1: Know Your Target Market

Knowing your target market is essential for creating a successful marketing strategy. Before you can craft a compelling message, select the right channels, or time your campaign, you need to know who you’re targeting. This means researching your audience and understanding their needs, wants, and pain points. By doing so, you can tailor your message and tactics to reach them effectively.

Tip 2: Establish Your Goal

When I started working in advertising, I quickly realized that establishing clear goals is essential for success. Whether you’re trying to increase brand awareness, drive sales, or achieve another objective, having a clear goal in mind helps you stay focused and measure the success of your strategy.

Tip 3: Craft a Compelling Message

Crafting a message that resonates with your target audience is critical for success. Whether you’re highlighting your brand’s unique value proposition, communicating a special promotion, or sharing a compelling story, your message needs to be clear, concise, and memorable.

Tip 4: Select the Right Channels

In today’s digital age, there are countless channels and tactics to choose from. From social media to email marketing, it’s essential to select the right ones for your campaign. By understanding your target audience and their preferences, you can choose the channels that will best reach and engage them.

Tip 5: Time Your Campaign for Maximum Impact

Timing is everything in marketing. Knowing when to launch your campaign can make all the difference in its success. Whether you’re timing it to coincide with a local event, a seasonal trend, or a special promotion, make sure to choose a time that will maximize exposure and engagement.

Starting to work in advertising in the middle of a pandemic hasn’t stopped me from creating winning marketing strategies. By knowing your target market, establishing clear goals, crafting compelling messages, selecting the right channels, and timing your campaigns effectively, you can create a strategy that drives results. So whether you’re promoting a new product or growing your brand, remember these tips and watch your business soar.

Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage

Marketing team

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